PPC Agency in India Driving Qualified Leads and Better ROI

Transform your ad spend into quality leads, sales, and measurable growth. As a leading PPC agency India, EvenSurge creates, executes and optimizes your PPC campaign on Google, Meta, LinkedIn, and other platforms, ensuring that every move you make is about getting results and growing.

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TRUSTED BY COMPANIES
Cozmoslabs
hoichoi
SEWA Call
Kalyan Jewellers
Mindfire
Chegg
The Wedding Company
Saasant
OVHcloud
index.dev
Brizy
Orchids International
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MSN
Business Insider
Outlook
Forbes
The New York Times
HuffPost
ANI
USA Today
Deccan Herald
The News Minute
Entrepreneur

Hear From Our Clients

Bogdan, CPO and Co-founder of Brizy Watch Video

We have seen around 150% increase in organic traffic and also achieved first page rankings - This led to a 70% increase in inbound leads.

Bogdan, CPO & Co-founder

Brizy

"Their expertise has led to a significant increase in organic traffic and a substantial boost in our search engine rankings. Our website visibility has skyrocketed! EvenSurge's team is not only highly skilled, but they also offer their services at a reasonable price point."

Huang Xiong Huang Xiong Marketing Specialist, Mychway

"We had the opportunity to work with EvenSurge, and the experience has been outstanding. Their team demonstrated deep expertise, strategic thinking, and a data-driven approach that significantly strengthened our organic presence. EvenSurge have been exceptional partners - proactive, transparent, and fully committed to driving results."

Alka Gupta Alka Gupta Head of Content & Marketing, Smartlead

"We've been working with EvenSurge for over 3 years, and they've consistently helped us grow online. Their SEO strategies have improved our rankings, traffic, and lead quality. Highly professional, transparent, and results-driven team. Highly recommend!"

Saeed AlMuhairi Deutsches Auto Service

01 / 03

The Challenges

Your PPC Campaigns Delivering Clicks but Not Growth

More clicks don’t equal more business. When costs increase, conversions stall, lead quality drops, and revenue remains unclear, the value of your ad budget becomes difficult to measure.

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With higher competition, higher costs-per-click, weak bidding, and poor ad placement, your budget gets drained. Yet, the cost per lead and the return on ad spend stay unchanged.

The campaigns are bringing the website traffic; however, few of these visits result in enquiries, calls, bookings, and purchases. Weak landing pages, mismatched messaging, and poor conversion paths turn paid traffic into missed opportunities.

Your sales team deals with inquiries that are not always relevant, qualified, or converting. From the surface, your campaigns might be doing well, but they aren’t turning into anything meaningful.

While the platforms generate reports about clicks and conversions, the relationship with actual revenue is not clear. This may be due to poorly implemented tracking, isolated CRM databases, and confusing attribution methods.

Transforming Businesses with Cutting-Edge SEO Strategies

Our mission is to provide transparent White-hat SEO services to help our clients achieve their business goals. We are committed to using only white hat SEO techniques and never try to game or spam search engines like Google.

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Where we're Passionate about One Thing Helping our clients grow in search engine results and achieve success through our SEO services

Sudipto Ghosh

Co-Founder & SEO Strategist

Why Global Brands Trust EvenSurge as Their Trusted PPC Service Partner

We combine our extensive knowledge in digital marketing with a tailored PPC strategy, integration, and execution. All decisions for your campaigns are made in accordance with your business objectives.

15+ years in the field 200+ brands scaled 12+ industries served
Illustration of keys representing unlocking digital marketing growth

15+ Years of Digital Marketing Experience

Our team has more than 15 years of experience working with over 200 brands and 12+ industries, allowing us to develop campaigns that fit different markets, audiences, and business models.

PPC Strategies Built Around Your Business

Your campaigns do not have to be fitted into one rigid framework. We consider all factors of your strategy, including your audience, margins, locations, sales cycle, budget, and growth objectives.

Integrated Expertise Across Marketing Channels

PPC campaigns do not operate separately from other channels. Our experts in paid media work together with SEO, content, social, and conversion experts to develop a seamless customer journey.

Complete Funnel Optimization

We do not limit ourselves to clicks and ad-platform settings. Our team works to align targeting, ad creatives, landing pages, tracking, and remarketing.

AI-Assisted, Expert-Led Campaign Management

AI and automation are used for a quick analysis of campaigns and identification of opportunities. Our experienced experts handle the strategy, targeting, budgeting, testing, and scaling.

Transparent Reporting and Proactive Communication

You will get notifications about your spending, leads, conversions, and any changes in the campaign. We will tell you what works well, what requires attention, and what we will test next.

Customer Success Stories

We had the opportunity to work with Digital SEO and their core partner, Sudipto, throughout 2024, and the experience has been outstanding. Their team demonstrated deep expertise, strategic thinking, and a data-driven approach that significantly strengthened our organic presence. Digital SEO and Sudipto have been exceptional partners - proactive, transparent, and fully committed to driving results.

Alka Gupta

Head of Content & Marketing, Smartlead.ai

Results You Can Expect From Our PPC Services

Each campaign is handled to make your paid media efforts bring even better results in terms of higher-quality leads, efficient conversions, low cost of acquisition, and advertising ROI.

More Sales-Ready Leads From PPC

We attract inquiries with the help of relevant keywords and targeted audiences with high buying intent. This gives your sales team more opportunities with genuine conversion potential.

Higher Paid Traffic Conversion Rates

We make sure you get conversions for your paid traffic by ensuring all elements including target audience, advertising, offers, and landing pages work together.

Lower Cost Per Lead and Acquisition

We constantly tweak the settings, including bids, budget, keywords, audiences, and more, to help bring down the cost-per-lead, sales, or cost-per-acquisition.

Stronger Return on Ad Spend

We focus your advertising budget on campaigns, audiences, and offers that have business value.

PPC Campaigns That Scale Profitably

Once we know which of them perform the best, we take them to scale in terms of budget allocation, locations, audiences, and platforms.

How Much Do Our PPC Services Cost

Our PPC packages India start from ₹10,000 per month or 12% of your advertising budget per month, whichever is greater. Your proposal sets out the deliverables and reporting schedule.

No hidden fees.
No fluff.
Just what you need.

Get a PPC plan built around your goals, platforms and ad budget. Every proposal clearly explains what we will manage and what you will receive.

Book an intro call Discuss the goals of your marketing campaign
PPC Management Services

Expert PPC management services India

₹10,000/ month

or 12% of your monthly ads budget, whichever is higher

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Scope options agreed in your proposal

  • PPC account audit & strategy

  • Conversion tracking setup (GA4, GTM, enhanced conversions)

  • Google search, Performance max & shopping campaigns

  • Meta ads, LinkedIn ads, Microsoft ads, ChatGPT ads where appropriate

  • Ad copy & creatives production

  • Landing page recommendations

  • Search term & negative keyword management

  • CRM lead quality feedback (offline conversions)

  • Monthly reports

What Determines Your PPC Budget?

There is no standard PPC budget that works for every business. The budget depends on what you want to achieve, the level of competition, your target market, return expectations, and how much data you need to optimize PPC campaigns.

Your PPC budget has two parts; the media costs for advertising on the platforms and the costs incurred when developing strategy, creative, tracking, landing pages, and campaign management.

Your Campaign Goals

Brand awareness campaigns are budgeted differently from lead generation and sales campaigns. We start from your conversion goals, acceptable acquisition costs, and estimated revenues.

Industry and Keyword Competition

The cost of advertising differs depending on the industries and the search terms you choose. Keywords that are more competitive with high buying intent are usually more expensive to bid on than generic ones.

Target Locations and Audience Size

Campaigns targeting a single city are budgeted differently from India and worldwide campaigns. The budget is dependent on audience size, regional competition, language requirements and location of the customers.

Advertising Platforms and Campaign Types

Various platforms such as Google Search, Performance Max, Shopping, Meta, LinkedIn, display and video campaigns have their own cost structure. Your budget must consider the format that matches your customers and suits your goals.

Conversion Rates and Customer Value

The amount you can bid for a conversion depends on the conversion rate of your website, average order value, profit margins, sales close rate, and customer lifetime value.

Campaign Maturity, Testing and Seasonality

New campaigns need sufficient budgets to test keywords, audience, creatives, and offers. Mature campaigns can optimize budgets based on past campaign performances, whereas seasonal demands may require a different budget approach.

How We Estimate Your PPC Budget

A practical starting estimate is:

Target monthly conversions × expected cost per conversion = estimated monthly media budget

The initial budget is based on historical data, market benchmarks, and economic considerations. As the performance data grows, the budget will be adjusted according to real lead quality, sales, costs of acquisition, and returns.

In EvenSurge, our recommendation is to increase budget only once tracking is solid and the campaign shows potential to scale efficiently.

We Don't Promise Magic.
We Deliver Measurable Results

Our SEO approach is built on truth and numbers. Every SEO campaign is transparent, performance-driven, and focused on helping your business grow with long-term credibility.

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Real growth doesn't come from tricks - it comes from trust, data, and consistent effort in the right direction.

Rintu Biswas

Founder & SEO Strategist

Why PPC Matters for Local and International Growth

Paid campaigns allow you to connect with potential buyers on search, social, and AI platforms. You get the ability to test offers, compare markets, and change budgets based on campaign and sales data.

Capture Buyers at the Moment of Intent

With search ads, you get access to people who are actively searching for your products or services. As a premier Google Ads agency India targeting international clients, we conduct keyword research and create messages for each market.

Reach Buyers Across Locations and Languages

Make use of the location and language setting along with localized copy and landing pages. In India, this could be targeting the regional market, whereas overseas, it would require creating separate campaigns for each country.

Match the Channel to the Buying Journey

Various stages of the buying process require search, social media, professional networks, and ChatGPT Ads channels. Channels are selected according to your audience, offer, budget, and measurements.

Test Demand While Organic Visibility Grows

Paid campaigns can begin driving traffic after approval and launch. Success in leads and sales will depend on demand and conversion rate. Insights from these campaigns can be used in SEO, content, and landing page decisions.

Our PPC Management Process

  1. Discovery, Goals and Unit Economics

    We start by understanding your business, offer, customers and sales process. We map order or deal value, margins, close rates, acquisition costs, seasonality and sales capacity. Targets reflect business outcomes in the currency used for each market.

    Discovery, Goals and Unit Economics icon

  2. Account Audit and Tracking Setup

    We audit existing accounts for wasted spend, campaign structure, bidding and policy issues. We review GA4, Tag Manager, enhanced conversions, call tracking, WhatsApp clicks and CRM connections where relevant. Ecommerce reporting should account for cancellations, returns and confirmed revenue.

    Account Audit and Tracking Setup icon

  3. Keyword, Audience and Competitor Research

    We research high-intent keywords, local search patterns, competitor ads, offers and audience segments. This shapes the platform mix, market budgets, negative keywords and each campaign's role.

    Keyword, Audience and Competitor Research icon

  4. Campaign Build, Ad Copy and Landing Pages

    We build campaigns with clear structure, write ad copy and assets for each intent, set up audiences, Merchant Center feeds and lead forms, and recommend or build landing pages that load fast on mobile and make it easy to call, chat or enquire.

    Campaign Build, Ad Copy and Landing Pages icon

  5. Launch, Monitoring and Bid Management

    We launch on a strict budget, track the pacing, spend and search terms. We change bids, targeting and exclusions, then we run our tests on creatives, offers and landing pages against our planned acquisition targets.

    Launch, Monitoring and Bid Management icon

  6. Reporting, Lead Quality Review and Monthly Optimisation

    Reporting covers our spend, leads generated, acquisition costs and revenue earned. We explained what tests were run, and outlined plans for future tests. Regular meetings with your sales team will match lead quality and the performance of campaigns.

    Reporting, Lead Quality Review and Monthly Optimisation icon

Explore Our Other Marketing Services

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Authority earned through digital PR and placements that actually move rankings.
Enterprise SEO Services Enterprise SEO Services

Search at scale across large sites, many stakeholders and slow release cycles.
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Organic, paid and community growth for brands built out of Kolkata.
GEO Services GEO Services

Visibility where buyers now ask: ChatGPT, Perplexity, Gemini and AI Overviews.
Startup SEO Services Startup SEO Services

Early compounding search built to fit a runway, not a five-year plan.
SaaS SEO Services SaaS SEO Services

Pipeline-led search for product teams measured on trials, demos and MRR.
Casino SEO Services Casino SEO Services

Rankings in one of the most competitive, most regulated niches online.
Finance SEO Services Finance SEO Services

Search built for YMYL scrutiny, compliance review and long buying cycles.
Link Building Services Link Building Services

Authority earned through digital PR and placements that actually move rankings.
Enterprise SEO Services Enterprise SEO Services

Search at scale across large sites, many stakeholders and slow release cycles.
Social Media Marketing services in Kolkata Social Media Marketing services in Kolkata

Organic, paid and community growth for brands built out of Kolkata.
GEO Services GEO Services

Visibility where buyers now ask: ChatGPT, Perplexity, Gemini and AI Overviews.
Startup SEO Services Startup SEO Services

Early compounding search built to fit a runway, not a five-year plan.
SaaS SEO Services SaaS SEO Services

Pipeline-led search for product teams measured on trials, demos and MRR.
Casino SEO Services Casino SEO Services

Rankings in one of the most competitive, most regulated niches online.
Finance SEO Services Finance SEO Services

Search built for YMYL scrutiny, compliance review and long buying cycles.

Learn About SEO

We blend innovation with expertise, ensuring your business gets customized, result-oriented SEO solutions.

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Frequently Asked Questions

The agreed scope can include account audits, strategy, tracking, keyword and audience research, campaign setup, ad copy, creative testing, budget management and reporting. We select Google Ads, Meta, LinkedIn, Microsoft or ChatGPT Ads according to your goals and platform eligibility.

Our PPC services in India have a management fee of ₹10,000 per month or 12% of your monthly ad budget, whichever is higher. Platform ad spend and applicable taxes are separate. Your proposal confirms the scope and recommended campaign budget.

There is no single budget that suits every business. A useful test budget depends on click costs, conversion rates, location and your target acquisition cost. We estimate the investment needed for your market before recommending a starting amount.

For standard Google India purchases, GST is generally 18%. Tax treatment for agency fees and overseas arrangements can differ. Input tax credit depends on eligibility and documentation, so confirm your position with your tax adviser.

Yes. We charge 12% of your monthly ad budget, with a minimum management fee of ₹10,000 per month. You pay whichever amount is higher. For example, the fee is ₹10,000 on a ₹50,000 ad budget and ₹12,000 on a ₹1,00,000 ad budget. Platform ad spend and applicable taxes are separate.

Your business retains administrative control, with EvenSurge given management access. We work in accounts you control, so you retain access to account history and data under each platform's terms.

Traffic can begin once campaigns are approved and served. Useful performance trends take time to build and depend on conversion volume, budget, sales cycle and tracking quality. We agree to review points rather than promise a fixed date for profitable results.

We use qualifying questions, spam controls and CRM feedback where supported. We distinguish a WhatsApp click or form submission from a qualified lead, then use eligible lead and sales data to improve campaign decisions.

No. PPC means pay per click, a billing model used across several advertising platforms. Paid media also includes impression, view and other buying models. We manage relevant campaigns across Google, Meta, LinkedIn, Microsoft and ChatGPT Ads, using the buying options each supports.

Yes. EvenSurge is based in India and works with businesses across international markets. We adapt targeting, campaign schedules, currencies and messaging to your audience. Language support and local creative requirements are agreed in the campaign scope.

We review campaign eligibility, consent settings, tracking and data use against relevant platform requirements. We support your team with the notices and permissions needed for measurement. Legal obligations vary by market and sector, so compliance requirements should be reviewed with your legal advisers.

No long lock-ins. We ask for an initial three months so campaigns have time to learn and stabilise, and after that the engagement runs month to month.

PPC can generate traffic quickly after approval and helps test offers and markets. SEO builds organic visibility over time. The right balance depends on your budget, competition and sales cycle. Neither approach guarantees leads or sales.

We combine campaign management with attention to lead quality, account access and clear reporting. As a trusted PPC company in India, our team works for both Indian and foreign organizations and adjusts budgets and targeting according to the market and not to a particular country.

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