PPC ROI Calculator

Estimate the clicks, conversions, revenue, profit and ROI your paid campaign can deliver.
Enter your cost per click, budget and conversion numbers to see your return instantly.

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Use figures from the same campaign and period.

Purchases: use average revenue and delivery cost per purchase.
Leads: use expected revenue and expected delivery cost per lead, adjusted for your lead-to-customer close rate.

Average CPC (INR):*

0 1K

Campaign Ad Spend (INR):*

0 10L

Click-to-Conversion Rate (%):

0 100

Share of clicks that become conversions. It can exceed 100% if you count more than one revenue-generating conversion per click.

Average Revenue per Conversion (INR):

0 1L

Add costs (optional)

Delivery Cost per Conversion (INR):

0 1L

Additional Campaign Costs (INR):

0 5L

Include agency fees, creative production, tools and other campaign expenses for the selected period. Exclude costs already entered elsewhere.

Your PPC ROI Estimate

Estimated Paid Clicks: 0
Estimated Conversions: 0
Estimated Revenue (INR): 0
Total Included Costs (INR): 0
Estimated Campaign Profit (INR): 0

PPC ROI (%): Not available

Enter an average CPC and ad spend greater than zero to see your estimate.

Estimates depend on your inputs. Profit and ROI include only the costs entered.

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